Imagine Marketing Ltd.(boAt)

Industry: Consumer electronics

Founded: 2013

Headquarter: Delhi


  • BoAt is the 5th largest wearable brand in the world and boasts a 2.6% market share only behind Apple, Mi, Huawei and Samsung.
  • Company is the No.1 audio brand in India with 37% market share in personal audio products and 28% market share in audio wearables.
  • In the first 6 months of FY 2022 BoAt generated total revenue of Rs 1,553 cr and net profit Rs 118 cr.
  • India’s smart personal audio market grew 62% in the third quarter (Q3) in FY22 with 16.6 million units shipped, pushing its worldwide market share to 14 per cent- Canalys Report